One of a series of full-page advertisements campaigned across national magazines to market a high quality sunscreen. Rosie Swale - round-the-world yatchs-woman and adventurer - endorsed the product and this ad featured the protection Rosie was given using P20 when she ran the Marathon des Sables - a 140 mile run across the Sahara Desert. The campaign was rolled-out to in-store point-of-sale display and featured in the duty free areas of airport and ferry departure lounges.